Branding is not a matter of chance

Creating the corporate identity for the new Costa Brava Gran Casino, which is aimed at both international tourists and local people, as it is closely integrated in the life of the residents in the area, and which will help expand the range of leisure activities on offer on the Costa Brava. A unique Gran Casino that sees itself not only as a destination, but also as an architectural icon and comprehensive leisure experience thanks to the wide range of services available (bars and restaurants, concerts, events, conferences, accommodation, wellness, cultural exhibitions, etc.) For the COSTA BRAVA GRAN CASINO project, we used a tangible starting point: the space itself. Its unique architecture, based on diagonals and the world of gambling, inspired a common approach and led to a single, distinctive, eye-catching and highly functional identity that can be easily adapted to all kinds of different media.