A new identity for a business leaderships brand

MRW is a leading business in the urgent-transport and logistics industry with an innovative and socially committed business model. Given the changes in the competitive environment and its willingness to take on new business challenges, MRW came to Columna with the aim of aligning the brand with its market positioning and corporate strategy. We created a new, eye-catching, distinctive, solid visual identity to reinforce its values of urgency, reliability and quality of service. The commitment, trust and transparency of their business activity were strengthened through verbal identity and visual language applied to corporative and communication environments. With regard to the brand architecture, we recommended a single-brand model that would be solid and elastic enough to support and develop current and future business areas by incorporating descriptive elements and distinctive colours. In June 2009, MRW won an award at the fourth edition of ESADE's Brand Centre Awards in the B2B category for successfully centring its brand image on commitment and social responsibility. MRW is a leading business in the urgent-transport and logistics industry with an innovative and socially committed business model. Given the changes in the competitive environment and its willingness to take on new business challenges, MRW came to Columna with the aim of aligning the brand with its market positioning and corporate strategy. We created a new, eye-catching, distinctive, solid visual identity to reinforce its values of urgency, reliability and quality of service. The commitment, trust and transparency of their business activity were strengthened through verbal identity and visual language applied to corporative and communication environments. With regard to the brand architecture, we recommended a single-brand model that would be solid and elastic enough to support and develop current and future business areas by incorporating descriptive elements and distinctive colours. In June 2009, MRW won an award at the fourth edition of ESADE's Brand Centre Awards in the B2B category for successfully centring its brand image on commitment and social responsibility.