Calidad Pascual launches the redesign of its 100% plant-based milk products with the intention of improving its shelf-presence. The original range had 3 variants (soy, almond, rice) with different subnames and an identity that was not very distinct against the competition.
To improve the product´s identity, Columna had the challenge of creating a new design that would gain visibility, improve variant legibility, and convey more organoleptic appeal to the pack´s facing and photographic treatment. Columna revised the hierarchies of visual elements on the front of the pack by simplifying information and making the beauty shot of the variant ingredient the main focus.
The side panels were redesigned as well to become more didatic and dynamic for consumers. The result is an attractive and coherent pack that delivers the promise of the product and integrates with the rest of the Vivesoy Portfolio.