A New Journey for the Leader in Spanish Tourism

ORIZONIA is the leading Spanish tourism business group and one of the major tourism groups on the European market. Orizonia is ability, experience and leadership. A vertically integrated, innovative group with an extensive brand portfolio.
Following an exciting brand audit process, our challenge was to align the brand strategy with the business strategy, based on vertical integration and innovation. Infusing the corporate brand with content, defining a distinctive, relevant and credible positioning and a solid, elastic brand architecture. Articulating the mission and positioning through a visual and verbal identity. Being coherent in all the points of contact where the brands perform. Finally, strengthening the feeling of brand and corporate culture as a powerhouse of value.
The result is a solid brand that leads the new business philosophy, based on “”RELIABLE DISCOVERY AND ENJOYMENT””
A revamped identity that transmits the brand’s values and personality through its shapes, typography and colours. And a visual language that expresses a distinctive, unique and coherent brand.
And a new brand architecture that reflects the vertical integration and redefines the roles and scope of each brand, as well as the relationships between them at a verbal and visual level, in order to create a clear, coherent and competitive offer.