Borges, Masters Since 1896.

Light, tradition and heritage describe this international restyling project.
Borges, with over a hundred years of tradition,  challenged us to order their portfolio, to create a new label design and adapt their new image globally in 22 markets.
First, we recovered all differential elements of the brand, which were synonymous with the value of heritage.
Then, we redesigned those visual elements  and reworked the hierarchy of information in order to generate a “quintessentially Borges”  brand block.
Furthermore, we added graphic devices to help the consumer to better understand the range of products. We created an indicator of flavor intensity  for each type of oil to help consumers select the variety of their choice.
As a  result, with the help of BBF team, we  generated a distinct packaging design for an international portfolio of products, that spreads Borges light and optimism all over the world.