Suchard, once again, turned to Columna to conceptualise and design the packaging of its new product: Suchard Noir with Orange.
We had to work respecting the solid brand block of the brand, in order to develop a product with a unique personality, aimed at a more adult public than Suchard’s usual target public.
This launch required a more premium positioning, which needed to define the chromatic, typographic and photographic codes, focusing more on the variety than on the brand, trusting that the structures of the design transmitted uniformity with the portfolio.
Suchard Noir with Orange is the new member of the Suchard family. A new variety, which joins up with Suchard Chips Ahoy! and Suchard Oreo; which together with the classics of the brand outline the sweetest part of our Christmas holidays.