Strategic definition of a new business model for the category of experience boxes. We were looking to create an innovative concept to compete in this up-and-coming industry from a new perspective. We set up a new positioning platform to incorporate an added value to the category, flexibility.
Moving from a model of product experiences to a model of brand experiences. We therefore identified a structural axis based on an object that would let us project the reality of infinite forms that are different for each observer. Creating an identity linked to the concept of flexibility and personalisation led to the creation of Kaleidoscopio.
A descriptive brand whose value lies in the unique nature of the object itself, thousands of experiences. The world of the brand’s inspiration and imagination are transferred to the packaging in a search for uniqueness, renown, distinction and added value. We broke with the competition’s linear approach and shapes and sought a single reference for category, shape, structure, colour and concept to incorporate a new value to a constantly growing but little-differentiated segment.
For the first time, we included a physical object to complete the concept and embody our idea of value, having thousands of experiences from a single point, an actual kaleidoscope included in all the boxes that becomes the real star of the show.