Grifols is a benchmark pharmaceutical company with more than 75 years’ history at the service of people’s health.
In the sphere of enteral health, its benchmark brand is Dietgrif with a wide range of diets of excellent tolerability that favours the assimilation of the nutrients and improves the efficiency of the nutritional treatment.
Making use of a change of package (from glass to plastic) of the liquid diets, we set ourselves the challenge of revising and modernising the brand identity, visual universe and all its expressions in order to boost its relevance and notoriety and project an image of brand leader; coherent, close and consistent, aligned to its values and qualities and which links emotionally with the different target publics (the health professional and the patient).
Being a nutritional band we evolve the typography to an organic morphology, approaching more the contrasts of human writing, changing its straight and geometric terminations for kinder, more “digestible” curved crowning; a singular typography drawn letter by letter especially for the brand.
We define a new packaging design for the whole range that unifies and homogenises hierarchies, structures, brand block, communication levels and graphic elements, while at the same time being flexible in order to incorporate new products.
We believe in a distinctive and appropriable visual code that strengthens and transmits the positioning of Dietgrif as the expert in enteral nutrition with a solution for each patient, differentiating each diet through the colour and description. This provides the health professional with its quick identification and so that it is perceived as a more appetising and attractive product for the patient when taking it outside the hospital.
The change towards a palette of lively, bright and saturated colours, combined with a large proportion of white results in a clean, more modern design and a product that indicates a sensation of energy and lightness.