Dodot, even more a leader. The power of one

Dodot, a P&G brand, and leader in baby care products, was looking for a strategic redefinition of the design of its product range, in order to gain in didactics of purchase and use, to improve the perceptions, simplify its ranges in terms of elements and improve the key visuals of the brand.
Our team of printers defined a better use of the forms and the whites, both in the intervention and orientation of the light and in the outlines of the letter, to increase the impact and legibility on light and dark surfaces.
The typography was completely redrawn in order to achieve greater personality and transmit greater smoothness and neatness.
The main logotype sloped in different varieties or sub-brands, using a sole typography which was used in its different weights, to define the different hierarchies and levels of information.
The upper curve of all the designs, which forms the main element of the structures created, comes from the upper part of the “D” of DODOT, and capitalises all the designs.
We have recovered the blue as the unmistakeable brand heritage, creating a mosaic at the point of sale. A reference point.
We have created a common main element, always placed in the upper left-hand part; an information panel (information corridor), that orders hierarchically and in the same visual field, all the information about the product.
The illustrative and chromatic style is technological and clean, with soft forms that help us boost profits.
Dodot is reborn in the lines in a much cleaner, ordered, didactic and intuitive way for the consumer; projecting more value and generating a strong Brand-Packaging Block on the line: “The power of one”.