El Caserío Burger and El Caserío Divertiras

El Caserío is an innovative brand that has brought households the best cheese products over the last 85 years.
For the summer of 2016, they were launching two new products: El Caserío Burger and El Caserío Divertiras.

We were asked to create a new personality and identity for these new products.
We created a universe to convey product and brand values with a totemic brand block.
Illustration and custom-made typographic treatments were needed to transmit appeal, personality, use and serving suggestions.

With El Caserío “Divertiras” we had to work with the same universe we had previously created for El Caserío “Merienda”- childlike and fun- achieving an attractive and didactic design.
For El Caserío “Burger”, we incorporated American iconography that had to coexist El Caserío graphic elements.