In such a dynamic and changing market context as the digital start-ups’ realm, knowing how to properly communicate brand values and core brand proposal is crucial for companies.
Vocean, a digital start-up based in Sweden, has been keenly aware of this reality since its founding, with a clear intention of creating a relevant and differentiating brand.
After identifying the values and differential points that define the company and the digital tools they develop, we created a graphic identity that made possible to communicate them clearly, coherently and identifiably.
The logo was created with the aim of transmitting dynamism and constant innovation yet maintaining the closeness and easiness that defines their proposal and corporate culture. Using a very singular typography that combines organic and softened forms with more angular and disruptive ones we manage to unite these concepts in a concise visual expression.
The choice of such a characteristic and identifiable corporate colour was a declaration of intentions from the very first moment: showing a clear commitment to innovation and creativity in each and every sphere of activity.
Moreover, a visual universe was developed highly focused on responding to the communication needs in a digital environment, with adaptable elements, singular iconography and very differentiating chromatic ranges.
It is a project with a clear orientation towards flexibility and constant adaptation, for a brand that firmly believes that real revolutions only occur when collaboration with and individual empowerment are properly combined.