Grup 62: Culture, a plural concept

Grup 62, a landmark in the Catalan publishing world, with a total of 18 imprints, covers all literary genres and publishing formats. Its mission is to contribute actively to strengthening Catalan culture, in any format or distribution channel; promoting the broadcasting of knowledge in its widest and most diverse sense; and obtaining an indisputable leading market position.
The Group’s evolution and growth has called for reviewing its corporate identity so that it is in line with its mission and position, embraces all the Group’s business actions and activities, and promotes long term growth.
Our challenge lay in creating a new corporate identity that could transmit the Group’s philosophy and represent both current and future products, services and channels. An identity that could promote the feeling of a group brand and corporate culture as a value generating concept. Also, we established the hierarchy, role and relationship between the Group’s brand and its publishing imprints.
The result is an open, solid brand with a plural concept, which upholds our legacy. A flexible identity that includes specialised brands with different positions and markets. A brand inspired in a position and value proposal based on culture, plural concepts, creativity, strength, and independence.