ICF, a Progress&Growth-oriented Brand

The Catalan Institute of Finance is a public financial entity that belongs to the Generalitat de Catalunya. Its mission is to foster and provide access to funding for Catalan companies, and to expand the economic growth of Catalunya by supplementing the function of the private funding sector.
Our challenge was to revise and define together with our client, the strategic concept and positioning for the brand, articulating it across all executions with a solid visual and verbal identity.
Growth and progress lie at the heart of the ICF, in keeping with all values, attributes and personality which ultimately conform its identity traits. All of which have inspired the creation of the verbal and visual branding efforts.
Under the tagline “We trigger growth”, a brand was built in order to communicate rational growth by capitalizing the use of black and red with geomètric shapes to convey a disitinct, elegant and serious universe. A brand synonymous of an entrepreneurial company with a vision focused on growth and expansion.