IFP: Innovative Professional Training

IFP is an innovative training center geared towards the development of talent in the corporate world. The brand is an initiative of industry leader, Grupo Planeta, a publishing group which also specializes in communication and holds a solid academic training division.
Our challenge consisted in developing a strategy in keeping with the brand’s values and positioning. A distinct, relevant and notorious visual identity that could be expressed consistently across all media.
A new concept and approach in academic training required an identity capable of expressing professionalism, high standards, and a visual language close to its target.
A young and upbeat graphic language constructed with square patterns and textures suggests the progress, evolution, and professionalism of a solid institution.