After more than 50 years’ development, Manusa is committed to evolving its brand identity, seeking to transmit the orientation to innovation, proximity and the personalised treatment that characterise the company.
Visually, the corporate logo has been renewed, with a more modern and dynamic typography and the entire visual universe of the brand has been developed which is used transversally in all its materials. The corporate blue has also been changed for a more modern and brighter shade, also more suitable for digital applications.
Verbally, the brand tagline has been updated to “intelligent access” in order to adapt it to the renewed business vision of the company, which today encompasses diverse products and services.
The communication channel of Manusa has also been defined under the concept “Open to imagination”, which reflects the desire for evolution, change and innovation that is the current focus of the company. This concept enables it to be declining according to the needs of the brand, providing flexibility and coherence at a communicative level.