The German brand Liebherr is a specialist in high-quality fridges and freezers. It is a prestigious brand that seeks to boost its positioning of quality and elegance, while also aiming to be attractive to new generations.
The challenge was to create a unique visual universe, relevant and differentiating, with appropriable branding elements to surround the brand with a coherent and consistent visual identity and aligned to the positioning. The bicolour visual universe becomes unique due to the corporate pattern, produced from the initial of the brand, making each of the corporate pieces totemic.
The use of thin lines that accompany the sides of the product images provide a technical touch to the Liebherr photographs, and the design and precision behind each of the products. Moreover, in order to place the spotlight on the product in each corporate execution, we chose a low black shade that highlights the leading actor of the pieces: the product itself.