Evlox is the new corporate name of Tavex Europa, a company with more than 170 years in the vanguard of denim production. Leader in the sector, with 15 million metres of Premium denim produced every year, more than 500 employees and a commercial presence in 50 countries. Evlox is a synonym of improvement, innovation and leadership.
A global branding project for a leading company that offers innovative and sustainable solutions.
We define the strategic concept of all identity and communication: “Pioneers in denim solutions since 1846”.
Pioneering means not conforming with what is established, it means setting off from the spirit, opening up new paths, it means flexibility and adaptability, innovation, commitment, the spirit of overcoming, of having an open mind… in short it means continuously moving forward.
We create a distinctive and well-known verbal and visual identity aligned to the strategic concept.
Each letter in the name represents an acquired value and commitment:
E for evolution, ethics and experience; V for valour and volition; L for leadership and legacy; O for origin and optimism, and X for the connection with Tavex.
Taking the concept of “maker” as the communication focus, Evlox transmits its spirit with the tagline: “denim-maker since 1846”, thus representing the essence of the brand that accompanies its evolution.
The logo represents the balance between the industry and the world of fashion. It is expressed in upper case, bold and with a double space between the letters that symbolises strength and solidity. Another singularity of the logo is the simulation of the jeans label in the first three letters of the name.
The brand colours describe the essence of the product: the blue of the denim and the yellow of the stitching, in RGB to emphasise that it is a brand that appears as bold, modern, a pioneer and with an eye to the future.
The development of the visual universe has revolved around a main objective: to speak the same language as its clients. Combining classical serif typography with very detailed and tendentious images.
Regarding the brands of the product, we create all the identities under a multi-brand architecture endorsed by the corporate brand, with the aim of clearly transmitting the positioning of each of them and differentiating them better.
Finally, we create the communication campaign of the launching of the new identity.