Columna Brand Strategy & Colors
  • Español
  • English
  • Home
  • About
  • Solutions
  • Work
  • Clients
  • Inspiring
  • Thinking & News
  • Contact

Repositioning Tonica Kas

Repositioning Tonica Kas

The repositioning of the Kas brand started with an action for the tonics to create a new verbal and visual identity aligned with the premium gin segment, with its distinctive codes, to bring the brand closer to the greatest number of cocktail consumers. We introduced new codes borrowed from outside the category to create our own territory – typographies, colour of bottle, materials and finishes.

We created new brand structures and hierarchies to strengthen the uniqueness of the product by highlighting the icon – the bottle – which could be managed in a crosscutting fashion with the rest of the Kas portfolio.

Client

Pepsico - Kas

Project

  • Product Identity
  • Packaging
  • Brand Expression

Sector

  • Food and beverages
Share
  • Facebook
  • Twitter
  • Google Plus
  • Linkedin
  • Mail
The New Image of Specialization.
Restyling Sanex NaturProtect
Related Projects
  • Dodot Aqua Pure

    Product IdentityPackagingBrand Expression
  • Liebherr

    Corporate IdentityBrand Expression
  • Intelligent Access

    Brand StrategyCorporate IdentityBrand Expression
  • Flexibility & constant adaptation

    InnovationCorporate IdentityBrand Expression
  • Unique creations for unique moments

    Brand StrategyCorporate IdentityBrand Expression
  • The road towards the excellence in pool & wellness

    Brand StrategyCorporate IdentityBrand Expression
  • The power of enzymes, the strength of technology.

    Brand StrategyNamingCorporate IdentityBrand Expression
  • Pioneers since 1846

    Brand StrategyNamingCorporate IdentityBrand Expression
  • Columna Brand Strategy & Colors
  • Legal Notice and Privacy