Repositioning Tonica Kas

The repositioning of the Kas brand started with an action for the tonics to create a new verbal and visual identity aligned with the premium gin segment, with its distinctive codes, to bring the brand closer to the greatest number of cocktail consumers. We introduced new codes borrowed from outside the category to create our own territory – typographies, colour of bottle, materials and finishes.

We created new brand structures and hierarchies to strengthen the uniqueness of the product by highlighting the icon – the bottle – which could be managed in a crosscutting fashion with the rest of the Kas portfolio.