Vueling, Inspiring Lives.

After 10 years in business, Vueling -a very dynamic company- has steadily grown and consolidated its brand. We were challenged to evolve the brand, revitalizing it as a singular and transgressive airline setting itself apart from the pack. To achieve this, we redefined its essence as “inspiring lives”. Vueling is a brand inspiring those who travel for business and those who fly for pleasure; bringing them closer to fulfilling their dreams. From this core essence we defined and conveyed its values, attributes, attitude and personality. Elements that will guide all communication efforts, determine behaviours and help build the true Vueling experience.
All of this is has been expressed through a more emotional visual and verbal universe. One that is inspiring, positive, and at times transgressive, allowing people to create their own world of emotions and experiences.