Skingdom is the first technological platform that democratises, makes flexible and prescribes cosmetics for your skin in a scientific, professional, nearby and simple manner.
The brand value proposition says:
Welcome to Skingdom.
It is a space designed for you, where you will find the best experts in skin cosmetics.
We will advise you and take care of your skin in a scientific, personalized and unique way.
We will propose you dermatological beauty and well-being solutions.
It is a place where you will feel listened to and cared for.
A place to feel good in.
Come to Skingdom, the realm of your skin.
In this case, Columna defined the brand positioning and created a verbal and visual identity, designed the web and the app,., as well as other brand elements that make up the corporate identity of the new app that will be launched in Spain and the USA.