DISOLES Lab is the brand that arises from the consortium created by ESTEVE and DataLong16. The synergy of both companies is taking place in order to participate in the EMPATTICS Project, aimed at creating technological solutions for patients with chronic pathologies.
As a result of this collaboration, the need emerges to provide a visual identity to the new brand, seeking a consistent and coherent image that can be applied to all the necessary points of contact.
Transmitting the extensive expertise of each company that make up the consortium in the pharmaceutical and technological sector is considered crucial, as well as the value proposition resulting from their combination.
The challenge lay in managing to create a technologic visual identity, innovative and cutting-edge without losing sight of the empathy, closeness and trust that a proposal aimed at chronic patients must transmit. The expression of this duality was key in transmitting the differential value of DISOLES Lab.